The Claremont Chamber of Commerce is certainly busy this holiday season.
The 12th Annual Tree Lighting Ceremony & Holiday Promenade is this Friday, December 7th, beginning at 5:30pm at the Metrolink Depot at 1st St. and Harvard Ave. in the Old Claremont Village.
The event is co-sponsored by the city of Claremont and a number of Village businesses.

The Chamber is also working with the city on an ongoing postmodernist advertising campaign. You may have seen an ad in the California section of the
LA Times with a photo of a seated woman's extended leg about to receive a shoe, a la Cinderella, from the hand a salesperson. The text says:
JENNA NEEDED NEW
STILETTOS TO GO WITH HER
RUBY RED CONVERTIBLE.
CLAREMONT
Shop, Dine...Chill.
The Chamber and the city of Claremont have partnered on this marketing project. They've also created a website: http://www.experienceclaremont.com/.