The event is co-sponsored by the city of Claremont and a number of Village businesses.
The Chamber is also working with the city on an ongoing postmodernist advertising campaign. You may have seen an ad in the California section of the LA Times with a photo of a seated woman's extended leg about to receive a shoe, a la Cinderella, from the hand a salesperson. The text says:
STILETTOS TO GO WITH HER
JENNA NEEDED NEW
RUBY RED CONVERTIBLE.
CLAREMONT
Shop, Dine...Chill.
The Chamber and the city of Claremont have partnered on this marketing project. They've also created a website: http://www.experienceclaremont.com/.